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Provider Marketing Guidelines

LaCare looks forward to working with providers to help educate patients regarding the BAYOU HEALTH transition. It is important for providers to take an active role in helping to teach patients about their health care options. Below are some guidelines that providers should follow when communicating with their patients.

Provider Marketing Guidelines

• Providers may not solicit enrollment or disenrollment in a CCN or distribute CCN-specific materials at a marketing activity
• Providers who wish to let their patients know of their affiliations with one or more CCNs must list each CCN with whom they have contracts
• Providers may display and/or distribute health education materials for all contracted CCNs or they may choose not to display and/or distribute for any contracted CCNs.
  • Health education posters cannot be larger than 16" X 24";
  • Children's books, donated by CCNs, must be in common areas;
  • Materials may include the CCNs name, logo, phone number and website; and
  • Providers are not required to distribute and/or display all health education materials provided by each CCN with whom they contract. Providers can choose which items to display as long as they distribute items from each contracted CCN and that the distribution and quantity of items displayed are equitable.
• Providers may display marketing materials for CCNs provided that appropriate notice is conspicuously and equitably posted, in both size of material and type set, for all CCNs with whom the provider has a contract.
• Providers may display CCN participation stickers, but they must display stickers by all contracted CCNs or choose to not display stickers for any contracted CCNs.
  • Stickers indicating the provider participates with a particular CCN cannot be larger than 5" x 7" and not indicate anything more than "the health plan or CCN is accepted or welcomed here."
• Providers may inform their patients of the benefits, services and specialty care services offered through the CCNs in which they participate. However, providers may not recommend one CCN over another CCN, offer patients incentives for selecting one CCN over another, or assist the patient in deciding to select a specific CCN.
• Upon termination of a contract with the CCN, a provider that has contracts with other CCNs may notify their patients of the change in status and the impact of such a change on the patient.

For questions regarding any of the above requirements, please contact the Louisiana Department of Health and Hospitals at 225-342-9500.